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Multi-Channel Selling
Are you involved in a business that sells items via catalogues or the internet? Do you want to see a step increase in your sales performance? Then we may have some answers for you.
Four years ago we set up Ardis Books, selling secondhand books and magazines via our own website. Business was steady but not spectacular. We built an online searchable database enabling browsers to search for books by title, author or subject. We built our pages so that they could be found by Google and other major search engines.
This was ok as far as it went, but it is hard to drive internet users to your site when you are in competition with hundreds or thousands of other similar sites.
The solution, as so many online sellers have found, is to sell on retail sites which have the infrastructure already built ( shopping carts, searchable inventories ) and which have a brand name with far more pull than a small company could ever achieve. Site such as Amazon, eBay and ABE books.
The problem is that these sites require data to be presented in their own unique format, and so most retailers advertise on one such site and stick with it, organising their data in the way required for that particular site.
But the data required by the sites is similar; it just needs to be manipulated in the right way. This is where Ardis Systems comes in. We have twenty years experience of migrating data between different operating systems ( Unix and Windows XP ), different computer platforms ( Microvax to PC ), and latterly different retail sites ( Amazon, eBay and ABE).
We now sell on four different platforms and convert data to all four formats in a few minutes each day. We sell 25% of our inventory every month; a huge turnover in the secondhand book business and largely brought about because there are different buyers and different types of buyers on each site. Many eBay customers never visit Amazon and vice versa, so if you target just one platform you are missing out on a huge number of potential customers.
We can list thousands of items in a day on eBay when they have their regular 5p or 5 cent listing days. And we can do the same for you. On our first ebay listing day we sold £4000 of stock in ten days. That was 25% of the items in our database.
'Routine, in an intelligent man, is a sign of ambition' - W. H. Auden
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